How Technology Is Changing the World of the Healthcare Industry

Hospitals are tremendously multifaceted and dynamic organizations. Doctors, clinicians, staff, patients, and equipment are continuously moving, hospitals must comply with a variety of strict regulations and there are periods of high anxiety and life-and-death decisions. Simultaneously, there’s relentless pressure on hospital staff to lower costs while continuing to improve the level of patient care and fulfillment. In the current atmosphere, hospitals are gradually turning to wireless technologies to operate more efficiently, support patient care and develop the patient experience.

Healthcare industryTechnology solutions has been one of the leading drivers of healthcare and it is changing the way healthcare industry is running. Let’s catch up with some of the technology innovation which is playing the pivotal role in the Healthcare industry.

Digital Innovation

As the adoption of fitness trackers continues to surge, they’re becoming more known and handy within the healthcare sector. In linking and collaborating with smart devices, it’s the most precise and regular monitoring of individual health activity, that there has ever been. There’s increasingly more prospect for wearables to become more prevailing within the healthcare sector. Wearables have passed the early adoption phase, and the industry will begin to see more of a glimpse into how people use the technologies.

If distance, rather than speed is your goal, get a running watch that uses GPS to track how far your run or jog has taken you. Why map out approximate distance on a map when you can just have your watch keep the record for you? GPS running watches are a great example of crossover between the technological and the athletic. They look like regular digital watches that one might wear when exercising, but they include a GPS transmitter, to help you track your run. Many of the best of these watches have high end features that let you track your workout, set goals, and monitor your progress as you go.

Some of the best GPS running watches even include strong enough signals to keep constant track even when you are a trail runner, and your course takes you through a wooded area where other signals may be lost. And to help keep you from getting lost yourself, these watches often come with features to help you mark your path for an easy trip back.

If you are just starting to become a runner, or if you have certain health concerns, your reason to start running may be to build cardio strength. In this case, you should look for GPS running watches that also include a heart rate monitor. It can help you make sure you are in a good cardio zone, but also help you avoid over-exerting yourself.

Mobility at its best

The amount of mobile apps being developed for healthcare is on the up and it is making a major impact in the Healthcare world. Additionally mobile technologies is becoming valued by industry stakeholders, apps, sensors, variant devices, and other programs being developed and molded to help target and remote monitoring,chronic conditions, patient data capture, electronic records, telemedicine, e-prescribing, and the corresponding industries of fitness and wellness.

These technologies promise to increase results and cut costs and make care further reachable to communities that are currently undeserved. Technology innovations in healthcare are making it faster, better and cheaper for everyone. Technology in Healthcare is here to stay and it is certainly bridging the gap the between doctor and patient.

The Latest Innovation in Direct Mail Promotions For the Health Care Industry

direct mail campaignsHealth Care Professionals use various means to market and advertise their services, but there is one method that is probably the most cost effective, and that is the good ol’ direct mail campaign. Direct mail, or bulk mail as it is often called, has been a staple of the health care industry for years. The reason it is used is because it simply works well. The advertisement reaches hundreds and thousands of potential patients in a short time span. Unfortunately, there is one drawback to direct mail campaigns. A percentage of the mailers are never looked at. They are ‘just a piece of paper’ that many folks toss into the trash as they go through their mail. Those that aren’t thrown away are often put in a pile of junk mail, never to be seen again.

People don’t do it because they dislike receiving the ad. They do it because at the time, they don’t need a dentist, doctor or chiropractor. They don’t need to visit a clinic or an emergency room. If they did, they’d be very glad to read the advertisement and perhaps stop in the office. But it’s human nature to pay little attention to something that doesn’t seem to be an immediate need. An otherwise disinterested person will take the time to peel the magnet from the card, just to see what it is. Once they get the quality magnet in their hand they hesitate to simply toss it in the trash. The magnet, unlike the old paper mailers, seems to have a certain amount of value.

What’s New In Direct Mail?

There is a new direct mail product that drastically reduces the instances in which the advertisement is immediately discarded. It consists of a postcard mailer with a refrigerator style magnet glued to it. Right away it is an object of curiosity. Most people haven’t ever seen anything quite like it. An otherwise disinterested person will take the time to peel the magnet from the card, just to see what it is. Once they get the quality magnet in their hand they hesitate to simply toss it in the trash. The magnet, unlike the old paper mailers, seems to have a certain amount of value. It is something you feel you should keep for a little while, at least. The next step is to find a place for the magnet. Most people open their mail at home, so it usually finds a place on the refrigerator or on a cupboard. Even computer cases are a good spot for the magnet.

Human Nature Takes Over

The rest is human nature, and it works to the advantage of the advertiser. People will see the name of the business every day for months and months. The more they see it, the more they are apt to remember the business. Studies have proven that it takes many exposures to advertising material to make a business name stick in someone’s brain. Eventually they will need some medical attention, and they will automatically think of the information on the magnet. The name and number is handy, and they have seen it hundreds of times, so they will naturally go to the fridge to get the number and call it. Presto! You have a new patient.